Tovaritch! Vod-koff – Battle of the Brands

Today is the Amathus Vod-koff blind tasting session and I am sat in front of a flight of 8 clear spirit samples. Knowing that they are vodka, my brain flits back and forth from previous memories of rounds of vodka “samples” whilst out with friends. However, surprisingly, this time my nose is not overwhelmed by the stench of alcohol, but instead I actually smell nothing! I lean forward to check its not water and the light citrus fumes of quality, premium vodka tickles my senses… OK, now I am ready…

Introducing the event is Eugenio from Tovaritch! Vodka. He explains that the object of today and of Tovaritch! as a brand is not to sing and shout about an amazing brand but to sit and consider it against the market leaders. It wanted to create a product that was premium and in competition with the big names; Grey Goose, Belvedere, Ketel One – but was at a lower price point.

Tovaritch! is a Swiss company but its productions are 100% Russian and are proud to claim that this has always been the case. Not widely known it has positioned itself more in the trade market with an aim to become a leading bar house vodka – offering premium quality at great value cost.

Tovaritch! translated means “Comrad” – so called main to convey their worldwide values as a company; never drink alone and socialise with your friends with Tovaritch. The bottle design uses red and silver – red in association with spirits and vodka, and a silver man to represent an image of a “Comrad” socialising with friends in a social environment.

Distilled 5 times, Tovaritch! removes all impurities to create a pure vodka without flavour and is filtered 20 times and very slowly to create a smooth and quality product. It is made from organic grains which means they have not been transformed or enhanced/altered in any way. It is reduced using artisan water from melted snow, and blended with the distilled spirit to create an exceptionally pure spirit.

So now we get to the blind tasting! We are all set to the task of tasting our way through the vodkas, and this is no easy task! All the vodkas are at premium quality and only a couple stand out above the rest… (3) for its rich and vanilla creaminess, (4) for a somewhat “raw” feel to it, and (7) for its distinct floral and perfumed nose profile! We all put our heads together and comment the following:

(1) A peppery smoke on the nose and quite a warming alcohol on the throat – though this was the first one so our palates are probably just adjusting. Long finish.
(2) Quite creamy, smooth. Oily and a little sweet spice.
(3) Rich, rounded, with a creamy vanilla and a hint of citrus on the nose – otherwise very odourless!
(4) Raw tasting – quite aggressive in comparison to the previous and it has a quite a raw element to it.
(5) Quite a silky feel but in terms of flavour, very nondescript.
(6) Grassy notes and a long finish.
(7) Floral, perfumed, sweet to smell and taste – I was wondering if this had been a flavoured vodka by accident!
(8) Earthy notes such as mushroom and a long finish.

Eugenio agrees along with us that vodka is a hard spirit to compare as it is known for its neutrality and qualities lending well to cocktails; as opposed to different expressions of the spirit itself. With lots of shocks and surprises along the way, the results were revealed…

(1) Rye-based Belvedere
(2) Wheat-based Absolut
(3) Wheat-based Tovaritch!
(4) Barley-based Sipsmith
(5) Wheat-based Grey Goose
(6) Wheat-based Ketel One
(7) Grape-based Ciroc (unflavoured!)
(8) Potato-based Chopin

There certainly were some shocks in there as people realised that their favourite/house vodkas were not so hot comparibly! Also, Eugenio described how there were debates in the industry as to whether Ciroc can be classed as a vodka due to it’s base being grape, but controversy aside, it cannot go unsaid that Tovaritch! had a great response blind! It clearly matched its competitors in the field and among the crowd came in the top 2/3 favourites of the bunch – but here’s the real shock, it is not only the cheapest but is priced at almost HALF the price of others at its level of quality!!

As I head for a rather strong coffee to find my feet again, I will leave you with a link to try for yourself! Working well in many, many vodka cocktails or enjoyed on the rocks in real Russian style – here is Tovaritch! Vodka >>>

By Clare Corlett
Amathus Drinks

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