Amathus has assumed exclusive distribution of Sassy Cidre in the UK market

Sassy Cidre-79 (1)

Sassy is the new, disruptive face of traditional Normandy Cidre. Its vision is to revolutionise the perception of artisanal cidre for a new generation. Its home – the Château de Sassy in Normandy – has preserved the tradition of cider and calvados making since 1852, thanks to co-founder Xavier d’Audiffret Pasquier’s family and their love for the terroir. In order to develop an innovative product that still respects these traditional techniques, the founders worked with a renowned cellar master to create carefully reworked recipes.

The result – a production process that relies only on extracting the fruit juice itself and which creates a product that is 100% natural, free from additives and concentrates. This ensures a fresh, smooth drink and reveals a well-balanced flavour across three varieties – Brut, Rosé and Poiré. From these carefully selected varieties of apples and pears, to the bottling, Sassy is proud to say that everything is locally-sourced.

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”We are delighted to be partnering with Amathus as our UK distributor and exclusive importer. Our mission is to change the perception of cider and reinvigorate the category, finally putting Normandy on the map – and we firmly believe that Amathus is ideally-placed to help us achieve this. Their premium portfolio and mindset closely align with our values and ambitions at Maison Sassy and we are looking forward to working closely together” says Xavier.

Simon Bradbury, Sales and Marketing Director at Amathus comments, ‘“We are thrilled to be welcoming Sassy to our portfolio of exclusive, quality products. The combination of 167 years of expertise in making great tasting cider along with a modern design, lower ABVs, to appeal to the growing number of consumers who want a lighter alternative, and its mixability in long drinks and cocktails makes it a great fit for us and our ever expanding portfolio.”

 

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