The Amathus Times

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Meletti Amaro 

Recently featured in GQ Magazine, Meletti Amaro, the classy Italian digestivo!

Read the full article here


Kings County Bottled-in-Bond

Kings County Bottled-in-Bond

Just landed… Kings County Distillery Bottled-in-Bond Straight Bourbon Whiskey.

Bottled-in-bond is a designation that refers to American whiskeys (and some brandies) that are distilled, aged, and bottled entirely at one distillery, from barrels filled in one season, by one distiller.

Kings County Bottled-in-Bond is aged for 4 years in oak barrels and bottled at 100 proof. Smooth, spicy and complex with notes of cinnamon, nutmeg, black pepper, and vanilla.


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RumFest 2017 – 14th & 15th October 

Calling all rum lovers of the world, join us at this year’s RumFest on the 14th & 15th October. For two days straight the ILEC Conference Centre will become home to the world’s largest rum festival, bringing trade and consumer experts together for a weekend of great food, entertainment and most importantly the finest rum around.

Joining in on the action with us and showcasing their exceptional rum collections are BarcelóRhum J.M and Rhum Clément. Come and visit us at stand 22 and see what it’s all about!

Register now at www.rumfest.co.uk.


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The Whisky Exchange Show 2017 – 30th September – 2nd October 

The Whisky Exchange Show is the UK’s most popular whisky festival, bringing together distillers and whisky fanatics from all over the world in the heart of London at the Old Billingsgate.

We want in on the action and will be there showcasing the outstanding Spirit of Hven and Kings County at stand 55.

Sign up now at www.whiskyshow.com.


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Champagne Pol Roger – 28th September 

Please join us on Thursday, 28th September at Amathus City for our Champagne Pol Roger masterclass, kicking starting at 7pm.

On tasting will be the Brut Reserve NV, Pure NV, Rich NV, Vintage 2008, Rosé 2008, Blanc de Blancs 2009 and the Cuvée Sir Winston Churchill 2006. Tickets are £25 per person, to book please email city@amathusdrinks.com or call 0207 283 0638. Limited spaces available so hop to it!


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California Wine Fair 2017 – 27th September 

On Wednesday 27th September, California Wines will be hosting a portfolio tasting in central London. It will be a destination for California wines, with over 600 wines on tasting and over 40 exhibitors in attendance.

We will be part of the exhibitors list and will be showcasing our Californian agency brand, from Santa Barbara County – the wonderful Fess Parker. Alongside us will be Tim Snider, winemaker at Fess Parker Winery… so grab yourself a ticket at www.californiawinefair.co.uk… and we’ll see you there at table number 4!


Bonpland

The nominations have been announced…

Best of luck to Bonpland V.S.O.P Rouge and Otto’s Athens Vermouth who have been nominated for the Best New European Spirit or Bar Product at the 2018 Mixology Bar Awards.

We wait in anticipation for the results…


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The Ti’Punch Cup is back

Register at www.tipunchcup.com for a chance to take part in the UK heats and win a trip of a lifetime to Martinique.

Deadlines for entries is the 12th September 2017… don’t miss out!


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Three apples in every bottle… nothing else

Hoila Cider is a 100% premium apple Alpine cider from South Tyrol, Italy.

Hoila was born through an extensive research collaboration with the prestigious Institute of Brewing and Distilling (IBD) at Heriot Watt University in Edinburgh, Scotland. They analysed and evaluated over 20 local apple varieties to create their premium blend. After years of hard work, countless trials and tests, and true dedication they established their own cider production facilities in Cortina.

Hoila is a refreshing cider made from the purest apples grown in South Tyrol. They combine the best British brewing tradition with Alpine authenticity, artisanship and absolute commitment to quality… it’s mouth-wateringly good.


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‘A Taste of Honey’ from Joseph Cartron 

Joseph Cartron intensely tickles our tastes buds with their latest heather flower honey liqueur, Cartron Miel; elaborated from pure alcohol and heather honey from the Landes region in the South West of France. Heather is a hardy plant that requires a lot of sunshine in order to produce the little pink flowers the bees forage between July and the autumn.

Reminiscent of spices and smoked peat, this artisanal heather honey liqueur is perfectly balanced to express its naturally sweet, aromatic characteristics.


 

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The Nils Oscar Way or the Highway 

Nils Oscar’s grandson opened the Nils Oscar microbrewery in Stockholm in 1996, experimenting with grain grown on the family farm nearby. The brewery quickly became a staple for quality Swedish craft beer and, after years of success, relocated and expanded. Still to this day, the second generation of the family focuses on producing traditional beer but with a modern twist.

Nils Oscar Sundberg was born in a small village in Sweden, in 1865. A pioneer in many respects, Nils Oscar personifies all the values that the brand stands for – honest, energetic, modern, respectful of nature, firmly grounded, a sense of craftsmanship and a little mischief of course. Each bottle is branded with Nils Oscar’s portrait as a seal of approval and to remind them to live up to his dedication to quality, honesty and forward-thinking…and they will continue to do this one bottle at a time.

Nils Oscar God Lager is their number one best seller that certainly lives up to its name, God, meaning ‘Tasty’ lager in Swedish.


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New In – World Class Burgundies, with a certain ‘je ne sais quoi’

Right in the heart of the Burgundy region, south of Beaune, on a hillside vineyard located in the village of Santenay, stands the Château de Santenay. This magnificent castle, with roots dating back to the 11th century, was once the main residence of Philip the Bold (Philippe le Hardi), son of the King of France, John the Good (Jean le Bon); hence why the château is commonly called ‘Château Philippe le Hardi‘.

Philippe le Hardi was the most illustrious owner of Château de Santenay. A brilliant politician, Philippe was responsible for a magnificent chapter in the history of Burgundy, founding the ‘Valois of Burgundy’ dynasty, which would reign for over a century.

Château de Santenay, is one of the larger wine-producing estates in Burgundy. This prestigious property, consisting of the château with its remarkable glazed tile roof and vineyards, is the result of an ancient heritage intimately linked to the history of wine production in Burgundy.

The wine estate consists of 98 hectares of vineyards, where the ‘noble’ Burgundian grape varieties of Chardonnay and Pinot Noir are grown. The wines are aged in the classic Burgundian tradition within the castle cellars.

Gold medal winner at the International Wine Challenge 2017, the Mercurey 1er Cru ‘Les Puillets’ 2015, is rich with opulent raspberry fruit flavours, has a ripe and inviting body with a wonderful balance and aroma. A truly stunning example of a classic red Burgundy.


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Peruvian Perfection – the finest premium lager from Latin America

A very warm welcome to our newest agency beer from Peru. From the heart and heights of an ancient Andean civilisation, Cusqueña is a superior quality lager, brewed since 1908. On October 1st, 1908, a group of entrepreneurs led by Ernesto Günther founded Cervecera Alemana in the city of Cusco; it was here that the story of Cusqueña began.

Produced with only the finest natural ingredients near the mystical lost city of Machu Picchu in Peru; Cusqueña is crafted from the purest mountain water from a source at 18,000 feet in the Andes, with a combination of 100% barley malt, caramel malt and the finest aromatic Saaz hops. This gives it its exceptional golden quality, exquisite taste,
and distinctive flavour twist of caramel and citrus.

It’s crisp, pure and totally refreshing.


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Award-winning Sparkling Wines from Luxembourg

A huge congratulations to our outstanding sparking wine producers, Bernard-Massard, who received some cracking results at the 2017 Decanter World Wine Awards. The Bernard-Massard Brut Cuvée de L’Écusson NV was awarded Platinum – Best in Show and the Millésimé 2014, was awarded Platinum.

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What’s coming up in 2017…

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Cuvelier Los Andes Masterclass – 3rd May, 2017

Not to be missed! Join us next Wednesday at our Soho shop for a very special Cuvelier Los Andes masterclass, hosted by Baptiste Cuvelier himself.

The origins of the Cuvelier family’s wine exploits began in Bordeaux, in the early 20th century, with the purchase of Château le Crock in St. Estèphe in 1903.

In the 1990’s, the family spread their wings, as they turned their attention to Mendoza in Argentina, working first with Michel Rolland on his Clos de la Siete project. But, by 1999, they had begun to plant their own vineyards – Cuvelier los Andes – and produced their first wine under this estate in 2003. Truly outstanding!


 

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Carramimbre Masterclass – 26th April, 2017

Join us on Wednesday, 26th April at Amathus Shoreditch for our Carramimbre masterclass.

Carramimbre, or ‘wicker path’ in ancient Spanish, is the name of one of the vineyards owned by Bodegas Pignon in the Ribera del Duero; situated at the bottom of a short hill, where an ancient castle still stands. Some of the vines here are as old as 50 years old.

The vineyards sit on the ‘Golden Mile’ of the Ribera del Duero (which is, in fact, 15km long) stretching along the Duero valley from the town of Peñafiel, down to Tudela de Duero. Here, the Bodegas rubs shoulders with many prestigious and iconic neighbours (Alion, Vega Sicilia etc).

 

Invite

Skinos Mediterranean Cocktails Challenge – Deadline 15th May, 2017

It’s that time of year again… 2 bartenders + 1 cocktail = The Skinos Mediterranean Cocktails Challenge 2017.

Choose your partner, submit your recipe and win a trip to Athens to compete in the Mediterranean Cocktails Challenge final!

Deadline for entries is the 15th May, apply now at www.myskinos.com/mcc.


Amathus invests in Sales & Marketing excellence to hit its next milestone of 100m by 2019

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Harry Georgiou, founder-CEO of Amathus Drinks Plc, continues to strengthen his new executive team with the appointment of not one, but two Sales & Marketing Directors – Fraser McGuire and Simon Bradbury.

Comments Harry: “Since our acquisition of Bablake Wines last year, we’ve now got a national footprint but we’re still very specialist and I felt we needed two heavy hitters to bring the Amathus brand to a national customer base.” Explaining his plans, he continued: “This puts us on course towards our next milestone of £100m in sales by 2019. Fraser’s well respected in the on-trade and brings huge energy. Simon brings a great record and a fantastic knowledge of the off-trade. It’s a dream team for me and I’m delighted they’ve come on board.”

Simon Bradbury has spent more than 25 years in the Drinks Industry most recently holding senior positions with Enotria and Codorniu Ravenous. He said “I am joining Amathus at a hugely exciting time with ambitious growth plans and relish the opportunity to build on our strong core business. There are new regions we want to move into and with our excellent portfolio of exclusive wines, spirits and beers we can offer a real quality alternative.”

Fraser McGuire is a 20-year industry veteran and held senior positions with Enotria and Whyte & Mackay. He said, “I’m really thrilled to be joining Amathus at this time and driven by Harry’s vision Amathus has established itself as a leading player within the Premium On-trade in the UK. Amathus is a family owned, forward thinking, decisive & nimble company, which I believe will help give us the edge within an industry where the landscape will continue to evolve through wholesaler consolidation.”

Commenting on the consolidation in the sector throughout the last 12 months, Harry said: “The Bablake Wines acquisition enhances our reach. We want to take our brands to a national customer base. I don’t wake up thinking about being the biggest. But I do get excited about developing undiscovered niche categories in spirits such as Mezcal, Aquavit and Pisco in the UK. And in recent years we have earned respect in developing new and emerging wine regions as diverse as the Yamanashi Prefecture of Japan with its Koshu, to Greece’s trending varieties such as Assyrtico.

The appointments follow David Smith in the Finance seat a year ago, as part of Amathus’ drive to its next milestone of £100m revenues.

The Georgiou family grew Amathus from start-up to £40m revenues to earn an uncontested position in the front ranks of the specialist on-trade. Headquartered in Park Royal, it has warehouses in Coventry and Bristol and a substantial delivery fleet capable of supporting small independents to servicing wholesale customers. It also has 4 distinctive wine and spirits boutiques aimed at knowledgeable drinkers and the trade. In 2015, it acquired Bablake Wines for cash. Group revenues now exceed £60m.

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Gins to the World!

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Gin lovers of the world get ready as World Gin Day returns for its eighth year running on Saturday, 11th June. World Gin Day is a global celebration of all things gin, where for one whole day we have the best excuse to drink plenty of gin!

Whether you like the traditional G&T, mixing it in a cocktail or served over ice – there’s so much choice out there, which gin do you pick? As its World Gin Day, we’ve chosen our favourites from all over the world… from the Netherlands to Germany, Spain and Sweden; it’s time for you to discover a world of amazing gin!

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Ferdinand’s Saar Dry Gin is fun, delightful to the palate and offers all spirit enthusiasts among us a product they can play with, experiment with and be proud to have added to their collection. Infused with carefully hand-picked Riesling grapes from the steep shale slopes of the Zilliken estate, make this gin an impressively unique tasting experience.

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Meet the delightful Bobby’s Schiedam Dry Gin – a balanced blend of botanicals – juniper, rosehips, cloves, lemongrass and cubeb peppers amongst others, create this extremely unique gin from The Netherlands.

Bobby’s is at its best in a Bobby & Tonic, served over ice and garnished with an orange peel studded with cloves.

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On the island of Hven located in the strait of Öresund between Denmark and Sweden lies the Spirit of Hven Distillery. Their Organic Gin is a true handcrafted distilled gin produced from the finest quality organic grain spirit infused with fresh botanicals.

The result is an outstanding luxury gin with the delicate aromas and taste of citrus, juniper and grains of paradise – pushing the quality & taste one step further, above the rest! Best served on ice with lemon and tonic or on its own with a splash of water.

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Established in 1880, Rives have been making their Special Gin in El Puerto de Santa Maria, Spain since 1980.

Rives Special Gin is a super-premium handcrafted gin, with a unique taste that will blow your mind! The careful selection of 11 botanicals, naturally harvested from around the world, creates a powerful and complex flavour that is guaranteed to wow you all!

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Following the traditional London Dry gin style, A.v.Wees produce this smooth gin, distilled with just 2 botanicals – juniper berries and lemons. Although the recipe sounds simple, you’d be surprised how flavourful this Dutch gin really is. It mixes extremely well in cocktails and makes a very impressive Dry Martini! It just shows that sometimes keeping it simple is key!


So in a world with so many different types of gin from here, there and everywhere – it’s no wonder we need a day dedicated to celebrating this great spirit.

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An Italian tradition of making liqueurs & bitters since 1870

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Recently Matteo Meletti, producer of the wonderful Meletti Liqueurs and Bitters, paid us a visit and what a week we had planned for him – from staff & customer training’s to cocktail competitions & masterclasses here, there and everywhere!

The Meletti family has been producing extraordinary handcrafted liqueurs and bitters for generations. Silvio Meletti started the company in 1870 when he endeavoured to produce an anise-flavoured liqueur that would rival or surpass the best products of Italy and France.

As with any great product, the quality of the ingredients is what sets the best above the masses, that’s why Meletti selects only the finest herbs and botanicals to create all of their products – Sambuca, Anisetta, Amaro & Limoncello.


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On Wednesday the 11th May, following Matteo’s arrival in London on the Monday, we’d organised a very special masterclass & cocktail competition at Loves Company in Shoreditch. We called upon all restaurants/bar owners, bartenders and anyone else working in the trade to come along and taste, as well as learn about all the Meletti products from Matteo himself.

The masterclass was followed by a very impromptu cocktail competition, where everyone who attended the masterclass could experiment with the Meletti products in cocktails, with the added bonus of winning some prizes. We knew we were in for a treat with bartenders attending from some of the coolest bars in London, including LeBab in Marylebone, Art Club & Shoreditch Grind.

The only rule that applied was the use of at least one of the Meletti products in each cocktail, the rest of the ingredients was entirely up to them. We stocked the back bar with plenty of ingredients for them to use as well, including Rives Gin, Cartron Liqueurs, Tovaritch! Vodka, Ron Barceló and many more…

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As usual the competition was very high but in the end, we managed to narrow it down to one lucky winner. Congratulations to the winner Jay, who is actually one of the bartenders at Loves Company – don’t worry it wasn’t a fix!

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He amazed the judges with his Bramble Boozecencello cocktail, made using Meletti Limoncello, Rives London Dry Gin and Cartron Crème de Mure. Fabulous!


After the cocktail competition had finished, it was straight on the tube and off to our Soho shop to get ready for Meletti masterclass number 2. This time, it was open for anyone to attend & again on tasting was the Sambuca, Anisetta, Amaro & Limoncello.

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What a great day out with Matteo Meletti, thank you very much for hosting both of the masterclasses for us & for being one of the judges of the cocktail competition. A special thank you also goes to Loves Company for letting us take over your bar.

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Brass Monkey becomes the second official Mezcaleria in the UK!

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Brass Monkey, located in the heart of the Nottingham’s Lace Market District, has been declared the second ever official Del Maguey Single Village Mezcaleria in the UK. This has been awarded as recognition of the great work they do to raise the profile of mezcal and champion premium, single village mezcal.

Brass Monkey opened its doors in 1999 and 17 years later it still remains one of the hottest places in town. Boasting one of the best back bars in the city, Brass Monkey stands out from its peers offering a unique drinking experience with its quirky interior, live music and creative cocktail menu.

Becoming proud owners of this title, allows Brass Monkey to stock the full Del Maguey Single Village Mezcal portfolio – the second bar in all of the UK to be given this honour. To commemorate this they’ve been awarded with a shiny blue plaque, which now hangs in prime position above the door.

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It couldn’t be more fitting with the grand revealing of the plaque, taking place on the 5th May, otherwise known as Cinco de Mayo – a celebration of Mexican heritage & their victory in The Battle of Puebla in 1862… so what better way for Brass Monkey to celebrate this day than with a Del Maguey Vida cocktail competition followed by a Cinco de Mayo party into the early hours.

Manager of Brass Monkey, Liam O’Brien comments ‘Being awarded and recognised as a quality Mezcaleria is great, it’s not something we thought we would achieve but it’s something we’ve certainly been aiming for. At Brass we love agave spirits and have been stocking and serving only the best spirits we can find. With good quality spirts, hardworking staff, great service and fantastic hair you’d be surprised what you can achieve with a building that’s held together with duct tape, Blu-Tack and good intentions!’

About Del Maguey Single Village Mezcal

Del Maguey is a collection of fine, rare, unblended mezcals made by individual family producers in small remote villages scattered throughout the state of Oaxaca in Mexico. With one exception – the rare Tobala – they are all produced from 100% espadin agave and according to traditional processes, which dates back over 400 years.

Each Del Maguey Mezcal bears the name of the village where it is produced, and is unique with flavours expressing the personalities, culture and the history of the village. Described as smokey, true, deep and warm, Del Maguey Mezcals are something special.

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London Wine Week here we come…

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London Wine Week will take over our city in a matter of days for its 3rd year running; kick starting on the 23rd May until the 29th May.  The whole week will be jam packed full of all kinds of wine tastings, events, masterclasses, as everyone, including us, wants in on the action.

This year, similar to last, we will be hosting an array of masterclasses, throughout the week, in all four of our stores. From sparkling’s to Australian favourites, we’ve got a masterclass to suit all.

So lets see what’s happening when and where…

Knightsbridge

24th May – Knightsbridge – 6.30pm-8pm

Burgundy vs. The New World 

 Wines from a number of Burgundy’s most famous villages will go head-to-head in this tasting against some of the top Chardonnays and Pinot Noirs from the New World.

Soho

25th May – Soho – 6.30pm-8pm

Sparklers of the World 

A top line-up of exciting, new wave, traditional method sparkling wines from around the world will take on the king of this category, Champagne, in a battle for supremacy.

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26th May – City – 6.30pm-8pm

An Australian Odyssey with Woodstock Wines 

 Woodstock has for decades been one of the leading players in the Australian wine region of McLaren Vale. This tasting will feature a diverse selection of wines from the Woodstock portfolio –white, red, sweet and fortified, not to mention their limited release flagship ‘The Stocks’ Shiraz produced from 110 year old vines!

Shoreditch

27th May – Shoreditch – 6.30pm-8pm

Chardonnay: A Journey of Rediscovery 

Chardonnay is undoubtedly one of the greatest wine grapes on planet earth. But is it also the most misunderstood? This tasting will provide an opportunity to rediscover the versatility and magnificence of this noble grape by featuring six Chardonnays from iconic regions such as Champagne, Chablis and California.

All masterclasses are free for LWW wristband holders to attend and a charge of £15  will occur to anyone who doesn’t have a wristband.  If you haven’t got your wristband already, there’s still time. Visit the London Wine Fair website & register now.

To reserve your place RSVP to Alex Down – alex@amathusdrinks.com.

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