Brass Monkey becomes the second official Mezcaleria in the UK!

Brass Monkey

Brass Monkey, located in the heart of the Nottingham’s Lace Market District, has been declared the second ever official Del Maguey Single Village Mezcaleria in the UK. This has been awarded as recognition of the great work they do to raise the profile of mezcal and champion premium, single village mezcal.

Brass Monkey opened its doors in 1999 and 17 years later it still remains one of the hottest places in town. Boasting one of the best back bars in the city, Brass Monkey stands out from its peers offering a unique drinking experience with its quirky interior, live music and creative cocktail menu.

Becoming proud owners of this title, allows Brass Monkey to stock the full Del Maguey Single Village Mezcal portfolio – the second bar in all of the UK to be given this honour. To commemorate this they’ve been awarded with a shiny blue plaque, which now hangs in prime position above the door.

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It couldn’t be more fitting with the grand revealing of the plaque, taking place on the 5th May, otherwise known as Cinco de Mayo – a celebration of Mexican heritage & their victory in The Battle of Puebla in 1862… so what better way for Brass Monkey to celebrate this day than with a Del Maguey Vida cocktail competition followed by a Cinco de Mayo party into the early hours.

Manager of Brass Monkey, Liam O’Brien comments ‘Being awarded and recognised as a quality Mezcaleria is great, it’s not something we thought we would achieve but it’s something we’ve certainly been aiming for. At Brass we love agave spirits and have been stocking and serving only the best spirits we can find. With good quality spirts, hardworking staff, great service and fantastic hair you’d be surprised what you can achieve with a building that’s held together with duct tape, Blu-Tack and good intentions!’

About Del Maguey Single Village Mezcal

Del Maguey is a collection of fine, rare, unblended mezcals made by individual family producers in small remote villages scattered throughout the state of Oaxaca in Mexico. With one exception – the rare Tobala – they are all produced from 100% espadin agave and according to traditional processes, which dates back over 400 years.

Each Del Maguey Mezcal bears the name of the village where it is produced, and is unique with flavours expressing the personalities, culture and the history of the village. Described as smokey, true, deep and warm, Del Maguey Mezcals are something special.

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Reawakening the spirit of Scotland’s rugged North Shore

Spotlit Stage

Just over 2 weeks ago we saw the arrival of our new agency whisky, Wolfburn. This was a very exciting time for us, not only to have this wonderful whisky added to our portfolio but also because it’s a brand new single malt whisky, fresh to the market. This doesn’t happen a lot in the whisky world, so you can imagine how ecstatic we were to be given the honour of distributing Wolfburn throughout the UK.

So here’s a bit of background for you:

In 2011 the founders of Wolfburn Single Malt Whisky travelled to Thurso in Caithness, in search of the old Wolfburn distillery. All that remained was the flow of water that once fed the mash tun and stills many years ago. The team were convinced that if the water was still there, then the whisky could be too. In May 2012, the purchase of the land was finalised. By January 2013 the new Wolfburn distillery was complete and on Burns Night, a cask of Wolfburn Whisky – the first for nearly 150 years – was laid down in Thurso.

 

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Using unpeated malt, master distiller Shane Fraser and his team have crafted the latest incarnation of Wolfburn Whisky from a blank canvas by pot still distillation, the old way; no automation, no rush and a lot of care. Aged in Spanish and American oak casks, Wolfburn Single Malt Whisky is wonderfully unique in flavour. It’s light and fragrant with aromas of fruit, malt and a hint of peat. It’s sweet and nutty on the pallet, leaving a pleasant flavour of smoke in the mouth.

Spotlit Stage

 

As well as the Single Malt bottle there is also the Inaugural release. Crafted from the very first casks from the new Wolfburn distillery, it’s truly something for collectors and connoisseurs. Limited in number to 875 bottles (100 for the UK market), each individually numbered and engraved, and presented in a hand-made oak box.

The whisky inside was selected by Shane Fraser specifically to become Wolfburn’s first. Using long fermentation, long slow distillation, and matured in hand-selected casks, it is genuinely something very very special.


 

Since its release on the 14th March, Wolfburn Whisky has already taken the market by storm and is fast becoming a whisky that everyone is talking about. From articles in Harpers Food & Drink Magazine to fantastic reviews from the likes of Dave Broom, a very well-known writer in the whisky world. Scoring it an 8/10 and branding it ‘one to watch’, Broom adds ‘I’ve been impressed with Wolfburn’s quality from the word go and this doesn’t disappoint.’

To read the full review, please visit bit.ly/wolfburn.

Wolfburn Dave Broom


If you require anymore information on any of the two products, please visit our website or pop in to your nearest Amathus store.

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Mezcal is up in the UK Spirit Market

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One of the most noticeable new trends in the UK spirit market is the rise of mezcal and we’re certainly very proud to have the best and most exclusive selection of mezcal available in the UK.

Not everyone will be familiar with the spirit mezcal and a lot of the time it can be mistaken to be the same as tequila. There are however a few major factors that set these two Mexican spirits apart.

Just a general fact for you all; tequila and mezcal can only be called tequila and mezcal if they are made in specific regions of Mexico. Where they’re made and how they’re made are the key differences that set these two apart. Here’s how…

Tequila is produced only in three small regions, Jalisco, Nayarit and Guanajuato, the most common of the regions being Jalisco. Mezcal, on the other hand, can be produced in most Mexican states with the majority of production taking place in Oaxaca. Tequila can only be called tequila if it is made with Blue Agave whereas mezcal can be produced using over 30 varieties of different agaves. Because of this each mezcal varies hugely in flavour as opposed to tequila which tends to be of a similar taste. When it comes to cooking tequilas, the piñas are baked in steam ovens whereas traditionally with mezcal the piñas are roasted in an underground pit filled with wood and charcoal.

Basically, think of it like this: mezcal is to tequila as scotch single malt is to bourbon, in that it’s a lot smokier and has a much more earthier flavour. Simple.. yes!?

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So when Jon Anders, Amathus Brand Champion, spoke to the Morning Advertiser, it was interesting to hear his view on the sudden rise of mezcal in the UK spirits market.

Here’s what he had to say:

‘Mezcal is the big one. It happened almost overnight, two or three years ago no one had heard of mezcal, now you can get it in bars all over the country’.

‘It taps into the same trend that gets people interested in whisky, as there’s so many different expressions out there. It’s a premium spirit, we sell small volumes but consistently, which is over the odds for a high price imported spirit’.

‘People will be willing to search out places that serve drinks that have that authenticity and quality. They are willing to learn, they read about something on the internet then they want to come to the bar and try some of the drink they hear about, to experiment’.

This just shows how much the spirit market can change over time. Something that people had never heard of 3 or 4 years ago is now fast becoming a must have in bars, restaurants and people’s alcohol cabinets.

If mezcal is your thing then stay tuned…we have a Mezcal Alipus & Los Danzantes masterclass coming soon to our Soho store. In the meantime have a browse of our great selection of mezcal, available in store and online. Happy shopping!

For the full article please visit http://bit.ly/1hrDuNX.

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Amathus Drinks PLC welcomes Bablake Wines Ltd to the family

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It is is with great pleasure that we can announce that on the 1st August 2015 Amathus Drinks PLC acquired the complete shareholding of Bablake Wines Ltd. We are tremendously excited with the acquisition, and look forward to future opportunities to utilise each others wealth of experience to create dynamic synergies and continue to make further developments within the industry. This strategic acquisition adds momentum to Amathus’ ambitious growth plans, doubling it’s customer and distribution asset and furthering its national distribution network.

Del Maguey : Voted No.1 in World’s Best Bars Brand Report 2015 !

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Del Maguey:

Voted No.1 in London-based, World’s Best Bars Brand Report 2015 !

This is a wonderful win to start the New Year and Amathus is thrilled to announce the news to its customers. This is the biggest industry accolade around at present, with the voting academy being made up of an international group of influential bartenders, commentators and industry trainers.

Del Maguey is a collection of fine, rare, unblended Mezcals made by individual family producers in small remote villages scattered throughout the state of Oxaca (pronounced Wah-Ha-Kah) in Mexico. Mezcal has taken the London bar scene by storm in 2014, and its popularity is set to continue to grow throughout the whole of the UK in 2015. If you haven’t already played party to this fantastic spirit, we recommend you give it a try! 

Click here to shop the collection.

Amathus Del Maguey No 1 Best Bars Brand Report

 If you want more information on any of these products please visit our website, or head in to your closest Amathus store:

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Amathus launches fourth store in Shoreditch

Amathus launches fourth store at 303 Old Street, EC1V 9IA, Shoreditch

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With three busy branches already operating in Soho, City and Knightsbridge, Amathus’ new store will stock an enviable range of competitively priced wines, champagnes, spirits and craft beers; including a carefully selected range of niche drinks that are exclusive to Shoreditch.

The store will hold our diverse selection of exclusively imported wines from top producers across the globe, including the Decanter magazine award winning Idiom Collection from Stellenbosch, the Wine & Spirits Magazine 2013 Winery of the Year Elk Cove Vineyards from Oregon; together with exciting recent additions from Australia joining in to the portfolio, Woodstock from McLaren Vale and Maverick from the Barossa Valley.

Our collection of 1800 spirits, 400 of which are exclusively imported by Amathus, includes the world’s most sought after Bourbon whiskey from the Old Rip Van Winkle Distillery, Casa Centinela Tequila, multiple golden medal winning distillery Château de Laubade, and renowned mezcal range Del Maguey; a unique spirit made with Ibérico de Ballota ham, which was recently named 2014’s Best Product at the Tales of the Cocktail Spirited Awards.

Wine and spirit tasting sessions will also be held at the new store, with a host of experts on hand to talk guests through a regular series of guided master classes.

Amathus Shoreditch will open seven days a week, with a click and collect service and free local delivery available. The excellent product range and services provided by Stuart and Brian of The City Beverage Company will be continued. For existing trade customers please contact Dominic@AmathusDrinks.com, for account queries please contact Finance@AmathusDrinks.com  and for any other queries please contact Harry@AmathusDrinks.com

www.amathusdrinks.com

| @AmathusDrinks | @AmathusShore |

December Charity – Help Harry Help Others: Harry’s Tube Runners

Help Harry Help Others Charity
Help Harry Help Others Charity

Amathus is extremely excited to be launching it’s Charity project this month. Every month we will be choosing a different charity to support and raise money for. Check our Facebook and Twitter pages for details of any events that are taking place that we are supporting, or pop into our stores and make a contribution to the collection tins that will be placed on the tills!

The charity we have chosen to support this month is a charity dedicated to raising money for the Brain Tumour division of Cancer Research UK, Help Harry Help Others. This charity was created by an astounding young boy, Harry Moseley, who suffered from the illness for 4 years before sadly passing away earlier this year. However, the work he did and the charity he started is incredible and inspiring. Harry’s selfless, positive attitude made him the deserving winner of a number of awards including Britain’s Kindest Kid, the Children’s Champion and the England Footballers Foundation’s first ‘hero’ to name just a few.

Harry’s charity still goes on and all the funds go towards Cancer Research UK. There are some amazing groups out there dedicated to generating funds for this charity, including a very special group of young Londoner’s that have started the ambitious challenge of running each and every one of the London Underground’s numerous tube lines – albeit above ground – in just 9 months!

That is 405 miles, 12 lines, 270 stations and 8 very enthusiastic runners. So roughly a half marathon every week! (It took me months to train for 1 half marathon in a YEAR!)

Starting in mid October; so far group creator Steven Whyley and his team have run some of the longest lines including the Circle line, Bakerloo line, and all of the Northern line’s staggering 41 miles! Friday 9th December sees the next instalment in the team’s challenge and I will be joining them! This week it is the turn of the modest Waterloo and City line and whilst it is a seemingly short journey in comparison (roughly 1.3 miles), for the team it is another milestone towards their goal and is being taken just as seriously.

I am extremely honoured to be taking part and look forward to meeting the team (Steve, Chloe Garrard, Luke Butler, Shaun Purvis, Becky Eighteen, Martin Chapman, Jon Myers and Nick Kindred) and showing Amathus’ support. If anyone wishes to join in the run it starts at Bank Station at 6pm on Friday 9th December, ending at Waterloo!!

To learn more about the group do “Like” their Facebook group and follow Steve’s blog!

To sponsor me and help the team reach their goal of £10,000 please visit their sponsor site at:

www.justgiving.com/steven-whyley

For more information about the charity visit our website www.amathusdrinks.com/december-charity

Stay tuned for more information on events in store to help raise money and also keep checking our Twitter as there will be spontaneous blasts with great deals for you and chances for you to donate to some amazing charities.

Season’s Greetings Everyone!

Clare Corlett

Web Manager