Amathus sponsors Tequila & Mezcal Fest 2014 !

We felt like we were in Mexico this weekend, surounded by Mexican music, food, and most importantly Mezcal and Tequila!

Tequila & Mezcal Fest was a unique celebration of Mexico’s most popular and ancestral beverages It was born with one objective, to educate consumers on how to drink these two traditional agave spirits.Tequila & Mezcal Fest is a project to support existing and new brands of Tequila and Mezcal in the UK market.

Tequila is defined by the exclusive use of the blue agave (also known as Weber Blue Agave, maguey azul, blue maguey or agave tequilana Weber azul); and by a delimited geographical area. Five states in Mexico have the right to produce tequila – Jalisco, Tamaulipas, Guanajuato, Michoacán and Nayarit, though almost all production takes place in Jalisco around the towns of Tequila and Tepatitlan. The volcanic soil surrounding the region is well suited to growing the agave and produces more than 300 million plants each year. Currently there are over 100 distilleries in Mexico producing over 600 brands, however over 2000 brands have been registered over time

Mezcal is a distilled spirit produced from the agave/maguey plant and its popularity has constantly been growing in the UK. Their alcohol levels are between 38 and 49% ABV. The agave plant belongs to its own family, the Agavaceae. Agave plants could take between 6 to 25 years to mature depended on type of agave and were its grown, after which time they are manually harvested by highly trained ‘jimadors’ or ‘magueyeros’. They are then cooked, ground, fermented and distilled.

If you want to find out more about Tequila and Mezcal then please pop in to any of our four stores; Amathus City, Amathus Knightsbridge, Amathus Soho, Amathus Shoreditch. Alternatively, please follow the links to find out further information, as well as to find out more about the Mezcal and Tequila we stock exclusively here at amathus.

Amathus Tequila Fest 2014



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